Remember, don’t sell your wins, sell something you can guarantee. That’s why they’re under the shoulder of FD’s title sponsor. Real hustlers are Tuerck and Forsberg, can you count how many shows and content they produce? No, I can’t either. Remember Mike Essa? He’s an FD champion for Goddess’ sake, we thought after that title, he will come back covered in logos, but instead, he did so little updates, so everybody just forgot about him. His style, crazy content and engagement with fans keeps him active and up there with the best. Probably he is the best known Kiwi, at least in motorsport. Didn’t do any podiums at Formula D, but he has one of the strongest sponsorship programs out there. Read how to do Social Media if you’re a drifter: Įxamples: Mad Mike is someone you should look up to. There are thousands ways to activate fans, just be creative: from simple giveaways and couponing to test rides and interactions with fans.Ħ) Consistent social media (create content)ħ) Promote above your skill level (but don’t have an ego and don’t be an asshole)ĩ) Find somebody with a camera who wants to be a media guyġ0) Look what industry leaders are doing, copy their strategy before you have your own. Sponsorship is not about putting a logo on your car.ģ) Sponsors don’t need a logo drifting around a track, they need “activation”. You can guarantee two videos after the event, distribution, etc. The reality though is that its tough, and expensive, and the chance of success is slim. Polish your shit up (clean and tidy pits, car, etc.)Ģ) Winning doesn’t guarantee sponsors. Im not going to focus on the 'how to become a professional race car driver' because theres other good advice for that here. 1) Make your car look good, then run well.
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